Sunlight – Agen 1000 Sunlight - 2025

“Documenting real people, real impact, to empower others to take action.“

The Brief

Sunlight launched the Agen 1000 program to empower underprivileged housewives by creating opportunities for additional income. Our role was to capture and share the participants’ stories, both as authentic human-interest content for public audiences and as structured reporting for Sunlight’s global stakeholders.

The content needed to communicate real impact on the ground while remaining aligned with Sunlight’s brand values and broader campaign objectives.

The Challenge

Each participant came from a different background, with unique struggles and perspectives. The challenge was to craft cohesive narratives that honored their individual experiences while maintaining clarity, sensitivity, and alignment with Sunlight’s messaging without diluting the authenticity of their voices.

The Process

We traveled to Garut to build genuine connections with three program participants, spending time listening to their stories and understanding their daily realities. These conversations informed the narrative direction and ensured each story was rooted in lived experience rather than scripted messaging.

After developing the storylines, we returned to conduct interviews and capture supporting visuals that illustrated their journeys. This two-stage approach allowed the content to feel personal, respectful, and emotionally grounded.

Deliverables

Three human-interest videos highlighting individual participant stories, along with two global activation reports designed to communicate program impact and insights to Sunlight’s international stakeholders.

The Result

The storytelling resonated strongly with audiences, generating viewer comments that expressed inspiration and interest in joining the program. The content also received positive feedback from both local participants and Sunlight’s global teams, reinforcing the brand’s commitment to meaningful community empowerment.