BINUS University – Impactful Scholarship - 2025

“Showcasing program impact through authentic, emotionally resonant storytelling.”

The Brief

BINUS wanted to highlight the impact of their scholarship programs by sharing authentic stories from both the university’s and recipients’ perspectives. The goal was to create content that communicated the transformative power of the scholarships in a compelling, human-centered way.

The Challenge

Translating academic and testimonial content into a narrative that is emotionally engaging yet professional posed a challenge. The story needed to feel authentic, connect with audiences, and reflect BINUS’s credibility as an educational institution.

The Process

We started by conducting in-depth interviews with scholarship recipients, focusing on their personal journeys, challenges, and achievements. These stories were mapped into clear emotional arcs to ensure the narrative would resonate with viewers.

To visualize the impact of the scholarships, we combined candid interview footage with illustrative studio shoots, showing both the students’ academic progress and the tangible difference they are making in their communities. Throughout production, careful attention was given to pacing, tone, and visual storytelling to balance authenticity with BINUS’s professional brand identity.

Deliverables

A five-minute storytelling video blending interviews and illustrative visuals, designed to communicate the personal and societal impact of BINUS scholarships in a clear and compelling way.

The Result

The video successfully conveyed the transformative power of the scholarship programs, becoming a key piece for promotion and outreach. It not only engaged prospective students but also resonated with current students and alumni, inspiring interest in the programs and reinforcing BINUS’s reputation as an institution committed to nurturing talent and making a meaningful impact.