WRI Indonesia – Identifikasi Kayu - 2025

“Translating complex research into clear, engaging stories for stakeholders.”

The Brief

WRI Indonesia asked us to document the journey of their Wood Forensic Program, showing each step of the process and how it enables stakeholders to trace wood origins and promote sustainable forestry practices.

The Challenge

The project spanned several months and involved multiple institutions, requiring careful coordination to capture complex technical processes while making the story relevant and accessible to a diverse audience, including government bodies, law enforcement, scientists, and NGOs.

The Process

We deployed compact, flexible crews to follow critical moments throughout the program, documenting key procedures and interactions with institutions. Footage was carefully organized and edited into clear, story-driven videos that translated WRI’s scientific work into narratives that are engaging and understandable for non-specialist audiences. Visuals, voiceovers, and illustrative graphics were incorporated to highlight both methodology and real-world impact, bridging technical detail with human-centered storytelling.

Deliverables

Three documentary style videos and one live-stream session, designed for stakeholder presentations and social media awareness campaigns.

The Result

The videos became central to WRI Indonesia’s communication materials, effectively introducing the Wood Forensic initiative and its methodology to a broad audience. They supported stakeholder understanding, engagement, and advocacy efforts, helping establish credibility and awareness for sustainable forestry practices.