PUBG Mobile – PUBG Guy Adventure - 2025

“Making diverse experiences stand out with fun, mascot-driven storytelling.”

The Brief

Across multiple campaigns, our goal was to highlight various events, ranging from Japanese culture festivals to Bernadya concerts in Jakarta and Malaysia, as well as New Year celebrations, through the adventures of PUBG’s mascot. The mascot wandered around, interacted with attendees, and showcased each event’s unique vibe in a fun and whimsical way.

The Challenge

The main challenge was to capture the key moments of each event while keeping the content playful and engaging, showing both the scale and the little moments that make each event special.

The Process

We followed the mascot across different events, capturing spontaneous interactions, immersive moments, and playful scenes. Each shoot was approached with a planned yet flexible, creative mindset to ensure the whimsical personality of the PUBG mascot shone through while staying true to the atmosphere of each event. Footage was edited into short, attention-grabbing reels optimized for social media, highlighting both the big stages and small details.

Deliverables

Multiple short-form video reels tailored for social media, each showcasing the event through the actions of PUBG’s mascot.

The Result

The videos were fun, whimsical, and highly engaging, showcasing what makes each event unique and sparking FOMO among viewers, driving excitement and attendance for future events.