Pond’s Skin Institute – Product Launching - 2025

“Turning product innovation into a launch people remember.”

The Brief

Pond’s launched a new skincare product featuring Niasorcinol, marking a key breakthrough in their product innovation. To introduce this launch, Pond’s hosted an exclusive influencer event while unveiling Pevita Pearce as the brand ambassador.

The objective was to capture the essence of the event, from the product messaging and scientific breakthrough to the official unveiling of the product and the glamour surrounding the Pond’s x Pevita collaboration, through event coverage and Instagram reels designed for social distribution.

The Challenge

The main challenge was translating a high-profile, fast-paced launch event into concise short-form content without losing narrative clarity. The content needed to balance multiple priorities at once: celebrity presence, product education, event atmosphere, and brand prestige, all within the constraints of social media habits.

The Process

We approached the project with a storytelling-first mindset, identifying key narrative moments before the eventfrom the introduction of Niasorcinol to Pevita’s role as brand ambassador. During production, we focused on capturing both structured moments and candid interactions to reflect the event’s exclusivity and energy.

In post-production, the footage was shaped into focused narratives optimized for Instagram Reels, ensuring the product message, brand ambassador presence, and event glamour were clearly communicated within short-form timelines.

Deliverables

Two Instagram reels: one introducing Pevita Pearce as Pond’s Brand Ambassador while highlighting the new product, and one event documentation reel capturing key moments, atmosphere, and influencer presence.

The Result

The final reels delivered polished, high-quality event content that clearly communicated the product launch and strengthened Pond’s brand presence on social media, reinforcing the impact of the Pond’s x Pevita collaboration.