Honor of Kings – Commercial - 2025

“Turning something familiar into engaging, attention-grabbing commercial.”

The Brief

Honor of Kings launched a giveaway program where players could collect points and redeem them for prizes, including motorbikes, the latest phones, and more. The goal was to create content that increased awareness, encouraged participation, and drove excitement within the gaming community.

The Challenge

With only two weeks from brief to final delivery, the project required rapid execution while ensuring the concept resonated with gamers and captured their attention in a crowded digital space.

The Process

We began by researching the game culture and player behaviors, identifying references that felt familiar and relatable. The concept combined elements of a popular Indonesian reality show with a parody of a recognizable Honor of Kings developer personality, blending humor and cultural touchpoints to engage the audience. From there, we followed a streamlined production process: scripting, shooting, and post-production, all optimized for speed and impact.

Deliverables

One main video, along with a 60-second vertical cutdown tailored for social media platforms, designed to maximize reach and engagement.

The Result

The content successfully captured player attention, with audiences recognizing the familiar references and engaging enthusiastically with the giveaway. Awareness and excitement around the program grew, making the campaign more visible, shareable, and memorable within the Honor of Kings community.