BINUS Group – Theresia Widia Story - 2025

“Honoring founder’s legacy through film, transforming an actor into beloved historical figure using AI.“

The Brief

On the anniversary of the founder’s passing, Binus commissioned a short biography film to honor her legacy and share her passion, kindness, and vision with the Binusian community. The objective was to create an inspirational and emotionally resonant story that reminded staff of the founder’s identity, values, and the heart behind the institution.

The Challenge

The primary challenge was conveying deep emotion while remaining faithful to the founder’s real life and character. The portrayal needed to feel authentic and respectful, celebrating her humanity without dramatization or compromising the integrity of her legacy.

The Process

To represent the founder with care and accuracy, we utilized AI-assisted face replacement techniques, mapping her likeness onto an actor while preserving subtle emotional expression. This approach allowed us to respectfully visualize her presence while staying true to her real-life appearance.

The narrative was shaped around firsthand stories from individuals who knew her personally, ensuring the film remained grounded in lived experiences rather than fictionalized interpretation.

Deliverables

An 11-minute short biography film depicting three meaningful encounters from the founder’s life, each reflecting one of her core values and crafted to inspire reflection within the Binus community. The full video can be found here.

The Result

The film resonated deeply with audiences, evoking nostalgia and admiration while reinforcing the founder’s enduring impact. It successfully encouraged the Binus community to reflect on and appreciate her kindness, passion, and lasting legacy.