“Making diverse experiences stand out with fun, mascot-driven storytelling.”
The Brief
Across multiple campaigns, our goal was to highlight various events, ranging from Japanese culture festivals to Bernadya concerts in Jakarta and Malaysia, as well as New Year celebrations, through the adventures of PUBG’s mascot. The mascot wandered around, interacted with attendees, and showcased each event’s unique vibe in a fun and whimsical way.
The Challenge
The main challenge was to capture the key moments of each event while keeping the content playful and engaging, showing both the scale and the little moments that make each event special.
The Process
We followed the mascot across different events, capturing spontaneous interactions, immersive moments, and playful scenes. Each shoot was approached with a planned yet flexible, creative mindset to ensure the whimsical personality of the PUBG mascot shone through while staying true to the atmosphere of each event. Footage was edited into short, attention-grabbing reels optimized for social media, highlighting both the big stages and small details.
Deliverables
Multiple short-form video reels tailored for social media, each showcasing the event through the actions of PUBG’s mascot.
The Result
The videos were fun, whimsical, and highly engaging, showcasing what makes each event unique and sparking FOMO among viewers, driving excitement and attendance for future events.
“Turning something familiar into engaging, attention-grabbing commercial.”
The Brief
Honor of Kings launched a giveaway program where players could collect points and redeem them for prizes, including motorbikes, the latest phones, and more. The goal was to create content that increased awareness, encouraged participation, and drove excitement within the gaming community.
The Challenge
With only two weeks from brief to final delivery, the project required rapid execution while ensuring the concept resonated with gamers and captured their attention in a crowded digital space.
The Process
We began by researching the game culture and player behaviors, identifying references that felt familiar and relatable. The concept combined elements of a popular Indonesian reality show with a parody of a recognizable Honor of Kings developer personality, blending humor and cultural touchpoints to engage the audience. From there, we followed a streamlined production process: scripting, shooting, and post-production, all optimized for speed and impact.
Deliverables
One main video, along with a 60-second vertical cutdown tailored for social media platforms, designed to maximize reach and engagement.
The Result
The content successfully captured player attention, with audiences recognizing the familiar references and engaging enthusiastically with the giveaway. Awareness and excitement around the program grew, making the campaign more visible, shareable, and memorable within the Honor of Kings community.
“Turning familiar, relatable moments into organic attention.“
The Brief
Accurate POS sought to raise awareness for a new product through a digital commercial that clearly communicated its features and benefits. The objective was to introduce the product in a way that felt polished and credible, while remaining accessible to its target audience.
The Challenge
Operating in a crowded and highly competitive market, the key challenge was capturing attention in a digital environment saturated with similar product messages. The content needed to do more than inform—it had to stand out, feel relevant, and encourage audiences to stop scrolling.
The Process
We developed a two-layer content approach. Hook-style videos were created around real-life scenarios that feels close and relatable to spark curiosity and immediate engagement, mimicking the visual language of organic social content.
These were supported by highly produced digital commercials that clearly explained the product’s features and benefits. Together, the assets were deployed across digital platforms as part of a guerrilla-style distribution strategy, balancing authenticity with clarity.
Deliverables
Three hook-style, real-life amateur videos designed for organic engagement, alongside three polished digital commercials focused on product features and benefits.
The Result
Distributed through KOLs and digital media channels, the content generated organic interest and successfully increased awareness of Accurate POS’s new product within a highly competitive market.
“KOL collaborations at scale, smoothly delivering hundreds of consistent content.”
The Brief
Citra required a consistent pipeline of short-form social content to support ongoing campaigns, brand collaborations, and lifestyle-driven storytelling. The goal was to translate Citra’s message—helping every woman shine—into content that feels relatable, current, and platform-native.
The Challenge
Managing a high volume of short-form content without sacrificing creative consistency posed a significant challenge. Each batch involved varied concepts, visual styles, and collaborations with KOLs, all while maintaining production efficiency and a cohesive brand identity.
The Process
We operated as Citra’s content factory, handling end-to-end production from creative consultancy and casting to shooting and post-production. Each piece was carefully adapted to suit the campaign objective, the KOL’s personality, and the specific format requirements of Instagram and TikTok.
This approach allowed for flexibility in execution while ensuring every asset remained aligned with Citra’s tone, visual language, and messaging.
Deliverables
Between 50–100 short-form videos per batch, produced for Instagram and TikTok, including content developed in collaboration with KOLs and partner brands.
The Result
The partnership delivered a continuous stream of high-quality, on-brand content that kept Citra’s social channels fresh, relevant, and consistently engaging across multiple campaigns.
“Localizing a global brand to feel relevant to Indonesian audiences.”
The Brief
Jinro aimed to enter the Indonesian market through localized content that feels culturally familiar while preserving the brand’s playful, youthful identity. The objective was to introduce Jinro not just as an international soju brand, but as one that can naturally exist within Indonesian social moments and visual culture.
By blending local culture with Jinro’s fun and expressive tone, the brand sought to feel approachable yet aspirational. Inviting curiosity from audiences who may not yet be deeply familiar with soju or drinking culture.
The Challenge
Indonesia’s strict advertising regulations and cultural sensitivities around alcohol created a complex environment for brand communication. The challenge was to remain compliant while still producing content that feels expressive, relevant, and true to Jinro’s playful identity, especially in a market without a strong public drinking culture.
The Process
We began with in-depth cultural research to identify everyday visuals, humor, and social moments that resonate with Indonesian audiences. These insights were translated into playful, lifestyle-driven concepts that align with Jinro’s global brand language while feeling distinctly local.
By featuring diverse local talents and focusing on lighthearted, culturally familiar scenarios, we shifted the narrative away from consumption and toward moments of connection, allowing Jinro to feel naturally embedded within Indonesian contexts..
Deliverables
A monthly content package consisting of one short-form social media video reel and eight concepted lifestyle and product photographs, designed for consistent and adaptable use across Jinro’s digital platforms.
The Result
The localized approach received strong positive feedback from the client and delivered higher audience engagement compared to similar Jinro initiatives in other markets, reinforcing the value of culturally grounded storytelling in building brand relevance.
