BINUS Program Introduction - 2026

“Turning multiple program offerings into clear, focused, and relatable stories“

The Brief

BINUS asked us to create a series of videos to introduce and promote their various academic programs, each with distinct value propositions and target audiences. The videos were designed to support presentations and help explain programs clearly and persuasively.

The Challenge

The project had a tight turnaround and involved filming across multiple locations. Each program required a different narrative approach, selling point, and audience focus, making consistency and clarity critical while avoiding generic messaging.

The Process

We began by understanding each program’s core value, target audience, and key differentiators. From there, we developed tailored story structures for each video while maintaining a cohesive visual and narrative language across the series. Our team coordinated efficiently across multiple locations, capturing content that could be adapted to different presentation contexts while keeping the messaging sharp and purposeful.

Deliverables

Multiple program introduction videos designed for presentations and program promotion.

The Result

The videos became core materials for BINUS’s program presentations, helping teams communicate complex offerings more clearly, align messaging across faculties, and engage prospective students with focused, relevant narratives.