Citra – Content Factory - 2025

“KOL collaborations at scale, smoothly delivering hundreds of consistent content.”

The Brief

Citra required a consistent pipeline of short-form social content to support ongoing campaigns, brand collaborations, and lifestyle-driven storytelling. The goal was to translate Citra’s message—helping every woman shine—into content that feels relatable, current, and platform-native.

The Challenge

Managing a high volume of short-form content without sacrificing creative consistency posed a significant challenge. Each batch involved varied concepts, visual styles, and collaborations with KOLs, all while maintaining production efficiency and a cohesive brand identity.

The Process

We operated as Citra’s content factory, handling end-to-end production from creative consultancy and casting to shooting and post-production. Each piece was carefully adapted to suit the campaign objective, the KOL’s personality, and the specific format requirements of Instagram and TikTok.

This approach allowed for flexibility in execution while ensuring every asset remained aligned with Citra’s tone, visual language, and messaging.

Deliverables

Between 50–100 short-form videos per batch, produced for Instagram and TikTok, including content developed in collaboration with KOLs and partner brands.

The Result

The partnership delivered a continuous stream of high-quality, on-brand content that kept Citra’s social channels fresh, relevant, and consistently engaging across multiple campaigns.