Amway – Company Culture Recap - 2025

“Capturing authentic employee voices under tight deadlines in a fun, engaging way.

The Brief

Amway Indonesia commissioned us to create a company culture recap, showcasing all employees and divisions. The goal was to highlight how they felt about 2025 and their hopes for 2026 in a fun, exciting, and authentic “Amway way.”

The Challenge

With nearly 100 employees across multiple divisions and only one week from brief to delivery, scheduling and organizing shoots while keeping the content fun and cohesive was a major challenge.

The Process

We established a core premise and creative direction, then encouraged employees to express themselves in their own style. Our crew moved efficiently to capture every participant amidst their busy schedules, ensuring each voice was included. The footage was then edited into a quick-paced, dynamic video that balanced authenticity with a fun, high-energy presentation.

Deliverables

One quick-paced, engaging video designed to open their internal year-end event presentation.

The Result

The video debuted at Amway’s year-end event, creating a fun, celebratory mood and earning praise from both employees and top management. Leaders, including senior executives, specifically noted their appreciation for the energy and authenticity captured in the video.