Accurate POS – Commercial - 2025

“Turning familiar, relatable moments into organic attention.“

The Brief

Accurate POS sought to raise awareness for a new product through a digital commercial that clearly communicated its features and benefits. The objective was to introduce the product in a way that felt polished and credible, while remaining accessible to its target audience.

The Challenge

Operating in a crowded and highly competitive market, the key challenge was capturing attention in a digital environment saturated with similar product messages. The content needed to do more than inform—it had to stand out, feel relevant, and encourage audiences to stop scrolling.

The Process

We developed a two-layer content approach. Hook-style videos were created around real-life scenarios that feels close and relatable to spark curiosity and immediate engagement, mimicking the visual language of organic social content.

These were supported by highly produced digital commercials that clearly explained the product’s features and benefits. Together, the assets were deployed across digital platforms as part of a guerrilla-style distribution strategy, balancing authenticity with clarity.

Deliverables

Three hook-style, real-life amateur videos designed for organic engagement, alongside three polished digital commercials focused on product features and benefits.

The Result

Distributed through KOLs and digital media channels, the content generated organic interest and successfully increased awareness of Accurate POS’s new product within a highly competitive market.